Dr. Tony Alessandra interviews Thom Winninger
Featuring Dr. Tony Alessandra, PhD, CSP, CPAE
Length: 28 minutes
Concepts from his book Price Wars
• Tactical maneuvers to win new customers and keep from losing customers
• Why it’s important to understand the concept of value and how to increase your perceived value in the eyes of your customers
• Strategies to enhance added value to increase business
• Why lowering prices makes you more vulnerable to your competition
• How to recognize and use trends (factoids) to grow your business
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